DRIZLY’S BRAND ACTIVATION: MIAMI & NYC CAMPAIGN

Problem:
We noticed that we had low brand visibility in Miami and New York.
Drizly aimed to boost brand recognition, so we launched a campaign in Miami and NYC to drive app downloads. 

Solution:

We had a Corvette drive around Miami during Miami race week to kick off the campaign. While red is our main color, I wanted the Corvette to be distinctive amongst the sea of
red Corvettes in Miami so I opted for Drizly Ice Blue. Our red logo also pops on this color. This set the color scheme for this campaign.

Tactics:

Corvette wrap | Bus wrap | Wally Animated OOH | Flyers | Bus shelters | Window Clings

Impact:

People were more aware of our brand in cities where alcohol delivery would be helpful. Our goal was to increase app downloads and we succeeded.
The QR code that was placed on signage, flyers, and truck wraps showed hundreds of new downloads month over month in Miami and NYC.

Collaboration:

This effort was a worked on in collaboration with Drizly’s copy, brand, and marketing team.
Stakeholder’s main feedback was to make the logo as big as possible with simple lines of copy so that it was easy to digest the information at a quick glance.