Drizly Brand Activation – Miami & NYC Campaign
To address low brand visibility in Miami and New York, Drizly launched a campaign designed to boost recognition and drive app downloads.

As part of the activation, I wrapped a Corvette in Drizly Ice Blue during Miami Race Week — a deliberate choice to stand out against the sea of red sports cars while making the red Drizly logo pop. This bold color decision established the visual direction for the broader campaign.

The activation extended across multiple touchpoints, including bus wraps, animated Wally OOH, flyers, bus shelters, and window clings.

Skills: Campaign Concepting, Vehicle & OOH Design, Branding, Cross-Functional Collaboration

The campaign successfully raised awareness in target cities where alcohol delivery was most relevant. QR codes integrated into signage, wraps, and flyers directly contributed to hundreds of new app downloads month over month in both Miami and NYC.

This work was done in collaboration with Drizly’s copy, brand, and marketing teams, incorporating stakeholder feedback to maximize logo visibility and ensure messaging was simple, clear, and quickly digestible.