drizly’s Ways to save campaign

Problem:
We wanted consumers to know that Drizly wasn't just for alcohol delivery; it also helped them discover products at the best prices.

Solution:

We launched a campaign to guide users through utilizing specific features on our app for optimal deals. Our smart cart, deals page, and deals badges are among the functionalities integrated into the Drizly app. I utilized screen captures of these features, animating them to demonstrate their functionality. To distinguish this campaign from our typical narrative illustration emails, I chose an ice background over the usual foam backdrop and created a "Ways to Save" badge for added distinction in our sends.

Tactics:

Emails | App Homepage Banners | Paid Social

Impact:

We observed a rise in purchases across our deal pages. This proved beneficial, driving revenue, particularly as we
didn't need to rely on promo codes for consumers to perceive they were getting a good deal.

Collaboration:

This effort was worked on in collaboration with Drizly’s copy, brand, and marketing teams. It was a quick-turn campaign because we aimed to launch it before
our holiday gifting campaign, allowing consumers to apply the knowledge gained from these emails to feel confident in giving the best-priced gifts for the holidays.