Drizly’s Ways to Save Campaign
To expand consumer perception beyond alcohol delivery, Drizly launched the “Ways to Save” campaign to highlight app features that help users find the best prices.

I animated screen captures of the app’s smart cart, deals page, and deal badges to demonstrate their functionality in a clear, engaging way. To distinguish this campaign from our typical narrative illustration emails, I introduced an ice-textured background instead of our usual foam motif and designed a custom “Ways to Save” badge to anchor the creative.

The campaign extended across emails, app homepage banners, and paid social placements.

Skills: Motion Design, Campaign Concepting, After Effects, Visual Design, Cross-Functional Collaboration

The initiative drove an increase in purchases through deal pages and successfully communicated value without relying on promo codes. Timed strategically before the holiday gifting campaign, it equipped consumers with the confidence to shop smart and give at the best price.

This project was developed in collaboration with Drizly’s copy, brand, and marketing teams under a quick turnaround timeline.