Drizly – Winter Wonder Deals Campaign
Following the busy holiday gifting season, Drizly sought to counter the slowdown in orders during January and boost sales with targeted winter promotions.

Building on the visual direction of the “Ways to Save” campaign, I maintained the icy color palette with bold red accents to highlight deals. To maximize visibility and convey a celebratory, promotional feel, I designed a campaign wrapper for all ads and incorporated animated confetti, fireworks, and sparkles.

The campaign rolled out across emails, homepage banners, and paid social.

Skills: Campaign Concepting, Paid Social Design, Animation, After Effects, Template Creation

The initiative generated an uptick in purchases, though results could not be fully measured due to Drizly’s closure announcement and the campaign being cut short for the “Sunset” initiative.

This project was developed collaboratively with Drizly’s copy, brand, CRM, and marketing teams. I focused on paid social design templates and creating animated accents that the wider team could apply across deliverables.