WINTER WONDER DEALS CAMPAIGN

Problem:
Gifting season was Drizly’s busiest time of the year, but we noticed orders started to stagnate after the holidays ended and Dry January began.
We aimed to provide promos to help boost sales during our slower season.

Solution:

We launched a campaign with the aim of increasing sales during the winter post-holiday season. We took "Ways to Save" as our starting point,
maintaining the ice coloring and red accents from the previous deals campaign. We aimed for high visibility in people's feeds, ensuring the theme conveyed a
promotional vibe. To achieve this, we incorporated a design wrapper that overlaid all ads, along with celebratory elements such as confetti, fireworks, and sparkles.
The red accents were utilized to emphasize the specific deal featured in the ad.

Tactics:

Emails | Homepage Banners | Paid Social

Impact:

There was an increase in purchases, but unfortunately, we couldn't fully gauge the impact of this campaign due to Drizly's closure announcement.
Regrettably, we had to cut short this campaign to accommodate our Sunset campaign.

Collaboration:

This effort was worked on in collaboration with Drizly’s copy, brand, CRM, and marketing teams.
Brigita Z was the lead on this campaign - I was in charge of paid social designs templates and creating the animated accents for the team to use in all campaign tactics.